Darije Ramljak

Darije is skillfully balancing his business and technical leadership roles in the Customer Transformation domain. As an Associate Partner in IBM iX, Darije leads the consulting service line for Central and Eastern Europe, while simultaneously wearing the technical hat as an Executive Architect and CTO for Customer Transformation platforms.

His unwavering focus and passion lie in assisting clients throughout Central and Eastern Europe in reimagining customer and employee experiences. Spanning across Product, Marketing, Service, Sales, and Commerce domains, he is committed to cultivating value and fueling growth. His secret recipe? A winning combination of customer-centric vision, strategic planning, and a tech-savvy transformation approach grounded in human-centric design, digital platforms, AI and other emerging technological capabilities.

How MOL group accelerated hyper-personalization in marketing with IBM GenAI

Learn how MOL Group, in partnership with Salesforce and IBM, is revolutionizing customer loyalty based on Salesforce platform in the service station and convenience retail sector. Through hyper-personalization with GenAI, millions of customers experience tailored interactions that foster unparalleled loyalty. We will share our approach for creating micro-segment based personas using customer insights from Salesforce Data Cloud and utilising Generative AI from IBM watsonx.ai in generation of personalised marketing content in Salesforce Marketing Cloud to create better customer engagement. Explore how this approach shapes the future of customer management and provides proven business results by boosting sales and increasing marketer efficiency.