Ema Šimon

Ema Šimon is a Product Owner in Porsche Digital Croatia, in charge of the vehicle analytics team, which is working on a variety of projects and products related to Porsche data-driven engineering. She has a master’s degree in mathematical statistics from University of Zagreb and 5 years of international experience in data-driven, machine learning integrated CRM products in Intesa Sanpaolo International Subsidiary Banks division.

Going back to basics – data-driven engineering in Porsche

There is a famous saying: Get the fundamentals down and the level of everything you do will rise. We are in the age of AI and Machine Learning, we are applying advanced algorithms and methods on complex problems from different fields. However, we are sometimes forgetting what are the fundamentals and what are the approaches which bring us long-term quality and results. In this keynote speech, we will cover the two concepts which we are trying to establish in Porsche data-driven engineering projects: quality and connections, and how they affect us on human and technical level