AI2FUTURE2023 – 2 days, 50+ moving & inspiring discussion and presentations

19th & 20th of October 2023, Kraš Auditorium, Zagreb, Croatia
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Fortenova Grupa DataLab

Ivana Mandušić Hrupački

Change management director at Fortenova Grupa DataLab;
Digital transformation director, mStart

Ivana has a passion for digital transformation and helping businesses of all sizes embrace the power of technology to improve their operations and deliver better customer experiences.With many years of experience in the field, Ivana has a deep understanding of the challenges and opportunities that businesses face as they embark on their digital transformation journeys.

She has led projects on everything from digitalizing processes and implementing RPA to transforming data and using AI in everyday business. In her current role at Fortenova grupa DataLab, Ivana covers change management and adoption topics. Her main task is helping employees to understand and embrace the benefits of digital transformation, and ensuring that they have the skills and support they need to succeed.


Ivana’s

Idea