Igor Haralović

Igor Haralović, the founder and CEO of Pontus Pharma, was born in Sisak, a city that was a “melting pot” of people from various fields in the 1980s. It boasted a rich cultural scene and industry, located close enough to Zagreb to absorb its influence, yet distant enough to cultivate its own identity. After completing his education at Sisak Gymnasium, he graduated from the Faculty of Economics in Zagreb and pursued an MBA at RSM Erasmus in Rotterdam.

His initial steps into entrepreneurship were taken during his college years. Back then, alongside a colleague, he managed four stands at the marketplace, thus learning the basics of business operations. Following his graduation, he ventured into the world of the pharmaceutical industry. For over twenty years, he held leadership positions in the pharmaceutical sector, initially at Pliva, and then for twelve years as the director of Sandoz for Croatia and Southeast Europe.

Subsequently, he founded Pontus Pharma, an agile and young Croatian pharmaceutical company operating in the SEE (Southeast Europe) region. Its primary mission is to bridge the healthcare standard gap between Southeast Europe and more developed Western markets.

Future of AI in pharma

Imagine a future where the process of discovering new drugs accelerates, personalized therapy becomes the norm, and drug manufacturing achieves impeccable precision. Can all of this be achieved through artificial intelligence? Does the future of healthcare lie in the integration of advanced algorithms? The lecture titled “AI in the Pharmaceutical Industry” reveals how AI influences drug research, development, marketing, production, and delivery. From discovering potential therapies to optimizing dosages, this technology pushes the boundaries of what’s possible.

What does the pharmaceutical industry actually need at this moment? In which segments of the industry can AI make a significant contribution? What can we realistically expect, and what won’t AI replace anytime soon? These, as well as many other questions, will be answered in this lecture.

Join us to discover how the pharmaceutical industry can harness the power of artificial intelligence to transform the way we take care of our health. The future is now, and all you need is to understand how to shape it.