Ksenija Latković Kozarac

Ksenija Latković Kozarac, has over 20 years of experience across media, agency, and corporate roles, shaping media strategies and driving digital projects.

As the digital communications director at Podravka, Ksenija leads a team managing the company’s presence across more than 200 platforms in 20 markets. One of mher favorite projects recently was launching Croatia’s first AI-based virtual assistant, Superfood Chefbot by Coolinarika, which showcases Podravka’s commitment to innovation and pushing the boundaries.

Before joining Podravka, Ksenija held managing roles at Adris group and OMD Croatia, always aiming to develop strategies that deliver real results. She is passionate about working with teams, driving collaboration, and sharing insights at industry events to stay connected with the latest trends in business and technology.

Superfood Chefbot

In today’s fast-paced digital world, the Superfood Chefbot was a game-changer for how Podravka connects with users. This AI-powered virtual assistant does more than just suggest recipes — it understands preferences and helps people make healthier food choices, creating a more personal and meaningful experience.

In this presentation, together with Urban, Ksenija will dive into the thinking and strategy behind Superfood Chefbot development, showing how they used agile processes and smart data to deliver tailored experiences at scale. They will also highlight how this innovative AI technology not only addresses important issues like obesity but also boosts Podravka’s engagement and strengthens it’s brand’s communication in a fresh, impactful way.