Mario Marić

As the Deputy Executive Director in CRM at PBZ, Mario is deeply involved in AI topics and projects, focusing on how diverse AI use cases can enhance customer understanding and provide superior experiences and services. Before this role, he spent 12 years at Intesa Sanpaolo’s International Subsidiary Division, where he worked on implementing and scaling machine learning use cases across various banks and markets. With a technical background as a graduate from FER, Mario brings a deep understanding of both AI technology and its practical applications in the financial sector.

Mario has seen quite a few POCs go live and plenty others that did not quite make it. He is really interested in figuring out how to turn that initial buzz into real-world applications, ensuring that innovations lead to tangible business value and customer satisfaction.

Mario believes that the key to success lies in aligning AI initiatives with clear strategic goals, a robust operating model, and measurable outcomes.

AI in Financial Services: Distinguishing Practical Solutions from Brief Enthusiasm