Marta Hajdina

I am a committed and detail-focused data analyst/scientist with a degree in Applied Mathematics, currently applying my expertise in the Customer Relationship Management (CRM) office at PBZ. With a robust mathematical background and a keen analytical mindset, I have adeptly leveraged theoretical concepts to meet real-world challenges, creating solutions that enhance our understanding and predictions of customer behaviours and trends.

At PBZ CRM, my primary responsibility is generating insights into customer behaviours, needs and trends, aiming to unlock the full potential of customer interactions and phenomena. This role involves crafting predictive models and conducting various analyses, ranging from clustering to trend decomposition. One of the significant challenges I’ve addressed is the development of effective strategies to draw valuable insights from limited historical sales data for newly launched products, with the specific objective of boosting sales of our new life insurance product.

AI in Financial Services: Distinguishing Practical Solutions from Brief Enthusiasm