Maša Šams Bival

Maša is a dedicated finance professional with experience in controlling, accounting, and financial analysis. Currently, she serves as the Head of Controlling at the Magdalena Clinic for Cardiovascular Medicine, where she enhances managerial reporting and develops financial business plans. In this role, she focuses on improving healthcare business processes and advancing digitalization by leveraging new technologies. She has successfully implemented Business Intelligence (BI) solutions using Tableau, enabling data-driven decision-making.

Previously, as a Financial Analyst at Biovega d.o.o., Maša managed financial reporting and secured EU funding for an entrepreneurship project. She also led controlling functions at Perfa Group, developing business policies and obtaining EU IPARD funding.

Maša holds a Controller’s Diploma from CA Controller Akademie and a specialist degree in financial markets from the University of Zagreb.

PANEL: AI in Healthcare: Wins and Takeaways from the AI4Health.Cro Innovation Challenge