Mladen Fernežir

Mladen Fernežir is the Lead Data Scientist and Co-founder of Velebit AI, a specialized ML/AI service agency based in Zagreb. Mladen has nearly a decade of professional experience in Data Science, Deep Learning, NLP, Computer Vision, and general Machine Learning. Some of the projects he’s worked on are building systems that understand images and text for better recommendations in online marketplaces, AI weather forecasting, medical image understanding, fine-tuning language models for specific tasks and domains, implementing AI for mathematical document understanding, 3D object detection, and Graph Neural Networks for enhancing longevity and understanding human biological processes. Before Velebit AI, he worked in the corporate environment and as a lecturer for the Advanced Machine Learning Methods class at Algebra University College.

Can AI make e-commerce and online marketplaces become more human?

It might seem counterintuitive, but modern technologies (like AI, speech recognition, etc) are set to make online shopping more human and intuitive. In this presentation, Velebit AI will demonstrate concrete use cases and existing tools for how these technologies can improve how we interact with e-commerce platforms and online marketplaces.Imagine a shopping experience without tedious browsing and scrolling, but with a personal assistant that understands your voice descriptions of the items you want and recommends matching items or items that fit your style or body type. These advancements not only simplify the buying and selling process but also transform customer support, making online shopping more enjoyable and user-friendly.