Urban Pfeifer

Chief Technology Officer (CTO) and music producer in my free time—or maybe it’s the other way around. With 20 years of experience leading teams through the execution of complex web technology projects, I help clients achieve their desired outcomes. Over the past five years, I have focused on the digital transformation of leading companies in the region. Using a composable web approach, my team and I develop ultra-fast web solutions tailored to the specific needs of each client. Our solutions regularly incorporate AI technology, such as the AI chatbot developed for Podravka.

At AI2future, Urban will dive into how innovative approaches, including the integration of AI into web platforms, are shaping the future of digital business transformation through Podravka case.

In today’s fast-paced digital world, the Superfood Chefbot was a game-changer for how Podravka connects with users. This AI-powered virtual assistant does more than just suggest recipes — it understands preferences and helps people make healthier food choices, creating a more personal and meaningful experience.

In this presentation, together with Ksenija, Urban will dive into the thinking and strategy behind Superfood Chefbot development, showing how they used agile processes and smart data to deliver tailored experiences at scale. They will also highlight how this innovative AI technology not only addresses important issues like obesity but also boosts user engagement and strengthens Podravka’s brand communication in a fresh, impactful way.